HOW IT WORKS
Drive buyers to the interactive assessment as a unique new type of call to action
Your buyers answer questions about their priorities, outcomes, strategies and challenges
Buyers see a gated dashboard comparing their answers to peers who also took the assessment
You don't just get a lead, you see assessment answers to provide custom outreach and sales
WHY IT WORKS
Buyers want to see how they compare to their peers and competitors
You provide unique, interactive content with personalized and valuable insights
Your assessment is only relevant to your qualified buyers, and you get intent data volunteered directly from them
Your assessment results become more valuable the more buyers that use it
CLIENT OUTCOMES, WORK SAMPLES, AND PRESS
SAP's campaign on Executive Optimism was its #2 most downloaded content asset of that year
The Qualtrics Millennial Report was covered by CNN, CNBC, WSJ, HBR and Bloomberg
Intercom's Sales Playbook built a sales pipeline of over 100,000 Marketing Qualified Leads
CareerBuilder and Brunel's Energy Jobs Report was covered by Reuters, AsiaOne and Forbes
Our thought leadership content has been covered by...
THOUGHT LEADERSHIP VIDEO GUIDES
How B2B Marketers Sell More By Not Selling
How to Get your Content Covered in the Media
How to Use "Start at the End" in Your Content
Why Most B2B Content Fails and How to Fix It
"What", "So What" and "Now What"
How to Turn Survey Data into Dozens of Assets
Timeline of a Winning Thought Leadership Campaign
How to Package Survey Insights Into a B2B Content Campaign
