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Justin
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Featured Speaker

Justin Ethington

Presents

The B2B Thought Leadership Playbook

How to project authority by sharing original survey research on industry trends

No one will buy from you until they buy into you.

This is why thought leadership is the new marketing competitive advantage.


In this 30-minute presentation for B2B marketers, you’ll learn the insider content-marketing playbook that brands like SAP, Adobe, Qualtrics, TD Ameritrade and Audible use to find leads, earn media coverage and build brand authority on a massive scale.

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Author of

Building B2B Thought Leadership: 7 Steps to Success

JUSTIN'S RESEARCH HAS BEEN FEATURED IN

Fortune
WSJ
BuzzFeed
The New York Times
Axios
Harvard Business Review
Fortune
CNN
CNBC
Fast Company
BBC
Bloomberg
INC
Fox
Reuters
Vox
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Justin Ethington Profile Picture

About Justin

FEATURED SPEAKER
B2B MARKETING AUTHOR
THOUGHT-LEADERSHIP EXPERT
PATENT HOLDER
SURVEY METHODOLOGY PRO

ADVISOR TO
SAP
ADOBE
AUDIBLE
INTERCOM
PINTEREST
QUALTRICS
TD AMERITRADE
MEREDITH MEDIA
THE WALT DISNEY COMPANY

TOPICS COVERED IN THE PRESENTATION

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7 Steps to Data-Backed Content

PRACTICAL INSTRUCTIONS ON HOW TO PRODUCE SURVEY DATA FOR CONTENT & PR

Stop Selling, Start Conversations

WHY YOU LOSE TRUST THE MOMENT YOU START TO PITCH

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Packaging Thought Leadership

HOW TO ORGANIZE, BREAK-UP, AND PRESENT YOUR RESEARCH FOR MAXIMUM IMPACT

Keys to Creative Research

HOW TO USE HOOKS, GAPS AND TRIBES TO MAKE RESEARCH IRRESISTIBLE 

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Making Research that's Trusted

HOW TO DESIGN RESEARCH THAT JOURNALISTS, BUYERS, AND INFLUENCERS WILL TRUST

Building Campaigns With Data

HOW TO BUILD MULTIPLE CONTENT AND PR CAMPAIGNS USING ONE SURVEY

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