TrendCandy creates original survey data on trends that B2B Marketers publish as great content
When your content offers data instead of just opinion, it's more trusted, covered, and shared.
No one will buy from you until they "buy into" you.
OUR RESEARCH
We create survey research that you use for content marketing, PR campaigns, SEO and B2B lead generation.
Always have original thought-leadership content on any topic you want.
OUR DELIVERABLES
Each month we conduct one thought-leadership survey on buzzworthy topics your customers care about.
We can give you infographics, social-media assets, SEO articles, 1-pagers, eBooks, and PR pitches you can use immediately as unique content.
OUR CLIENTS
We've helped marquee brands like 3M, Evernote, Disney, TD Ameritrade, SAP, Qualtrics, Audible.com and Pinterest.
We've also helped dozens of smaller brands with modest budgets because our pricing is affordable & flexible
the b2b power
projection playbook
How to Create Top-Performing Thought Leadership with Original Survey Research
When it comes to content, your brand's opinion isn't good enough. You need data no one else has.
Learn how to 10x your B2B marketing content with this step-by-step webinar full of practical tips.
1 / pick a study topic
Offer new research on trends influencers are already talking about
Mock up your main report insights and takeaways
2 / write sample headlines
3 / design your survey
Reverse engineer your sample headlines into survey questions
4 / field your survey
Collect responses from a random sample of qualified respondents
Replace mocked-up headlines with actual headlines from your data
5 / update your headlines
6 / launch your assets
Create and publish eBooks, infographics, blog posts, press pitches etc.
TrendCandy is
Justin Ethington
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Expert in thought leadership, content marketing, survey methodology
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Trusted by TD Ameritrade, Disney, 3M, Qualtrics, Audible, Pinterest
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15 years experience helping brands grow with thought leadership
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Master's in Integrated Marketing from Northwestern University
Julia Giona
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20 years experience in global marketing & public relations for leading Silicon Valley companies
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Head of PR for Evernote, Echelon, inMobi, Nexmo & Qualtrics
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Expert in global and US communications with thousands of media contacts around the world.
WITH SURVEY DATA, YOU DON'T
JUST JOIN THE CONVERSATION
YOU DRIVE IT
TrendCandy gives you turn-key research services for monthly content
UNSTUFFY
RESEARCH
Thought leadership research isn’t just stats and science.
It takes creativity, art, and sometimes even humor to find surprising insight hooks.
building thought leadership
How B2B Marketers Can Project Authority with Research-Backed Content
Get The Book!
What are your top SEO keywords?
Lets build a custom research study around them.
