Build content from better research
Learn how a disciplined research process turns original data into useful, evidence-based content.
content marketing research Original survey data for B2B thought leadership
TrendCandy helps B2B marketers create proprietary industry intelligence through custom surveys. We transform survey data into AI visibility, thought leadership, media coverage, demand generation and sales enablement.
1 survey
powers all of it
Content valueLead GenMedia OutreachLead warm-upAEOOnline conversationsWebinarsBlog postsPaid campaignsGated contentSEOEvents and Panels
Watch the overview
See how one survey becomes a year of content.
Trusted by category leaders
Why TrendCandy
Exclusive data your rivals can't replicate.
No one buys from you until they buy into you. Original research makes your brand the evidence-based voice in its category — the source buyers trust before they ever reach out.
Exclusive data
Original research makes your brand the evidence-based voice in your category — a source competitors literally cannot replicate.
ExclusiveQuotableYear-round
Engaging, not academic
We build data with a content marketer's storytelling, a journalist's nose for the angle, and a data scientist's credibility.
A year of content
One survey yields dozens of unique statistics and angles — blogs, reports, PR, social, and sales enablement for a full year.
What we deliver
Be the #1 source of knowledge, regardless of whether someone is going to buy from you right now.
Every engagement turns proprietary survey data into assets your whole go-to-market team can put to work.
AI Visibility
Create original insights that increase your likelihood of being referenced by AI-powered search and research platforms.
Industry Benchmark Reports
Reveal how your industry thinks, invests, prioritizes, and plans for the future. Position your company as the trusted authority in your category.
Thought Leadership Content
Transform research findings into reports, articles, executive bylines, webinars, presentations, social content, and marketing campaigns.
Media & PR Assets
Generate compelling statistics and story angles that attract journalists, analysts, podcast hosts, and industry publications.
Sales Enablement
Equip your sales team with industry benchmarks, market trends, and data-backed insights that build credibility and accelerate conversations.
Market Intelligence
Understand customer priorities, technology adoption, spending plans, challenges, and emerging trends in your market.
One survey · a year of content
Launch content that promotes itself.
A single well-designed survey bursts into dozens of distinct insights, stats, and story angles — then a compounding flywheel takes over.
1 survey
powers all of it
Content valueLead GenMedia OutreachLead warm-upAEOOnline conversationsWebinarsBlog postsPaid campaignsGated contentSEOEvents and Panels
The pull of thought leadership
0%
of buyers trust thought leadership more than marketing.
0%+
of deals stall due to buying-group misalignment.
0%
of buyers lose trust after reading poor content.
What we do
A done-for-you research engine.
From the first question to the final headline, we run the whole pipeline — so your team gets story-ready data, not a spreadsheet.
01
Survey strategy
We map the questions, angles, and headlines worth chasing before a single response comes in.
02
Survey writing & programming
Professionally engineered instruments built for clean, story-ready data — not noise.
03
Recruiting qualified respondents
We reach the exact B2B audiences that make your findings credible and quotable.
04
High survey engagement
Thoughtful design keeps the right people answering, so your data holds up to scrutiny.
05
Data analysis
A data scientist's rigor turns raw responses into defensible, citable insight.
06
Headlines & content creation
We surface the stats that earn coverage and write the hooks that travel.
Our clients
Case Studies and Client Wins
Featured case studyWorkvivo (Zoom)
How a custom survey helped Workvivo secure national PR, strengthen sales, and lead the workplace-engagement conversation
“It gave us a credible, third-party set of data we could use to strengthen our voice in the market. It wasn’t just our opinion anymore — it was backed by real, relevant insight from the exact people we wanted to reach.”
Davin O’Dwyer · Head of Content, Zoom/Workvivo
Forbes
+ Fast Company & HCA Magazine press placements
1 year
of PR, sales, and marketing content from one survey
ICP-exact
data that raised credibility with HR & internal-comms buyers
Content10× content engagement
Original listening-behavior data became Audible's most-shared B2B content of the year.
Demand#1 lead-gen campaign
A support-benchmark survey drove Intercom's top-performing demand campaign.
Content#1 eBook of the year
Survey-backed insight powered Adobe's best-performing gated asset.
PRTop PR content
Employee-experience research earned tier-1 press and analyst pickup.
Content10× content engagement
Category research repositioned SAP as the data authority in its space.
DemandTop lead-gen campaign
Commerce benchmarks fueled Cart.com's highest-converting campaign.
TrendCandy Original Research
See TrendCandy’s AEO survey of 512 B2B marketers
Why 71% of B2B brands are missing from AI answers — and what the winners do differently.
Survey of 512 B2B SaaS & Cybersecurity marketing leaders.
71%Largely invisible in AI answers
68%
Can't measure AEO success
65%
Say original data is “very important”
Insights
Research that makes you the source.
Explore practical ways to turn original survey data into evidence-based thought leadership that keeps working.
Know when to bring in research support
See what to look for when you need managed support for thought-leadership survey research.
outsource market research servicesThe AEO payoff
Watch AI cite you in real time.
When B2B buyers ask AI who to trust, original survey data is the “information gain” that gets surfaced. Publish research to be the answer, not the footnote.
Answer engines your buyers ask
ChatGPTTrendCandy research has been featured in
Get in touch
Today's the day you become the source.
Get a fully custom, done-for-you survey starting at $5k all-in. Most projects ship in 2–3 weeks — and fuel a year of content, PR, and AI-search visibility.
Trusted by teams at