TrendCandy conducts original survey research on trends that B2B Marketers publish as great content
When your content shares data instead of just opinion, it earns more press coverage, generates more leads, and builds more thought leadership.
Marketing is asking for a date.
Thought leadership is why they say "Yes".
We create survey research that you use for content marketing, PR campaigns, SEO and B2B lead generation.
Always have original thought-leadership content on any topic you want.
Each month we conduct one thought-leadership survey on buzzworthy topics your customers care about.
We can give you infographics, social-media assets, SEO articles, 1-pagers, eBooks, and PR pitches you can use immediately as unique content.
We've helped marquee brands like 3M, Evernote, Disney, TD Ameritrade, SAP, Qualtrics, Audible.com and Pinterest.
We've also helped dozens of smaller brands with modest budgets because our pricing is affordable & flexible
the b2b power
How to Create Top-Performing Thought Leadership with Original Survey Research
When it comes to content, your brand's opinion isn't good enough. You need data no one else has.
Learn how to 10x your B2B marketing content with this step-by-step webinar full of practical tips.
1 / pick a study topic
Offer new research on trends influencers are already talking about
Mock up your main report insights and takeaways
2 / write sample headlines
3 / design your survey
Reverse engineer your sample headlines into survey questions
4 / field your survey
Collect responses from a random sample of qualified respondents
Replace mocked-up headlines with actual headlines from your data
5 / update your headlines
6 / launch your assets
Create and publish eBooks, infographics, blog posts, press pitches etc.
Expert in thought leadership, content marketing, survey methodology
Trusted by TD Ameritrade, Disney, 3M, Qualtrics, Audible, Pinterest
15 years experience helping brands grow with thought leadership
Master's in Integrated Marketing from Northwestern University
20 years experience in global marketing & public relations for leading Silicon Valley companies
Head of PR for Evernote, Echelon, inMobi, Nexmo & Qualtrics
Expert in global and US communications with thousands of media contacts around the world.