01
Speed to authority
Move from a strategic question to story-ready data in a typical two to three week engagement.
Thought-leadership survey reports for CMOs
Fast thought-leadership survey reports for marketing leaders
TrendCandy creates done-for-you thought-leadership survey reports for CMOs and senior marketing leaders who need original data, executive visibility, and content that compounds.
From $5,000
project starting point
2 to 3 weeks
typical delivery
Dual guarantee
data and content
The CMO brief
The CMO problem is not a shortage of content.
Your team can publish more and still sound like everyone else. Generic opinions are easy to produce, difficult to defend, and rarely give a board, a buyer, a journalist, or an AI system a reason to cite your brand.
A thought-leadership survey report gives your category something new: original evidence about what the market believes, prioritizes, and plans to do next. TrendCandy turns that evidence into a public authority asset your team can use across executive visibility, PR, demand generation, and sales.
Original evidenceExecutive visibilityPR-ready insightAI-citable data
More room to lead
One survey gives your marketing team more room to lead
Build proprietary evidence once, then give the whole go-to-market team a stronger reason to publish, pitch, and sell.
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A year of content leverage
Turn one custom survey into a flagship report, blog and social angles, PR material, visual assets, and sales enablement.
03
Budget-efficient proof
Create proprietary evidence without a traditional research-firm timeline or enterprise research price tag.
Content multiplication
What a CMO gets from one research engagement
The output is not a one-time report. It is a managed system of evidence and content that can keep working across the year.
A flagship thought-leadership survey report
TrendCandy builds the research around a question your market needs answered, then delivers credible findings, headline-ready statistics, and a narrative your executive team can stand behind.
Media and executive-ready insight
Use the findings to give journalists a timely angle, executives a defensible point of view, and your PR team data worth pitching.
Assets your whole go-to-market team can use
Extend the investment into 12+ months of blog posts, social content, infographics, webinar ideas, gated assets, sales enablement, and campaign angles. One survey becomes a content engine instead of a one-time report.
Fully managed
From a boardroom question to a market signal
TrendCandy manages the pipeline so your team can focus on the decisions and distribution that matter. Most projects take approximately two to three weeks.
Align on the question and dream headline
Define the business question, audience, and insight your market should care about.
Design and field the survey
TrendCandy writes the questionnaire, programs the research, and recruits qualified respondents.
Validate the data and extract the story
Quality controls and analysis turn responses into defensible, commercially relevant findings.
Package the findings for distribution
Receive story-ready outputs for reports, PR, content, social, and sales enablement.
1 survey
powers all of it
Content valueLead GenMedia OutreachLead warm-upAEOOnline conversationsWebinarsBlog postsPaid campaignsGated contentSEOEvents and Panels
Budget and proof
Research quality without the traditional-firm timeline
TrendCandy projects start at $5,000, with standard engagements commonly ranging from $9,000 to $14,000 depending on scope, respondents, and content needs. Most projects take two to three weeks from kickoff to delivery. Traditional firms can take two to four months and cost approximately $50,000 to $250,000 or more for comparable research work.
One survey can create 12+ months of content value. Justin Ethington brings a master's degree in marketing from Northwestern University, US Patent #9,219,793, and Forbes Agency Council membership to a research model built for content marketers, journalists, and B2B marketing leaders.
Why CMOs choose TrendCandy
- Fully managed survey strategy, design, fieldwork, analysis, and content packaging.
- Original data designed for authority, media relevance, and AI-citable insight.
- One research investment that can support 12+ months of marketing content.
TrendCandy guarantees two things: at least 3 paying customers attributed to TrendCandy's services and double content engagement. If those KPIs are not reached, TrendCandy will keep working at no charge until they are reached.
Answers for marketing leaders
Frequently asked questions
What is a CMO thought-leadership survey report?
A CMO thought-leadership survey report is a public-facing research asset built around a question that matters to a target market. It gives marketing leaders original evidence they can use for authority, PR, content, and sales.
How fast can a thought-leadership survey report be delivered?
Most TrendCandy projects take approximately two to three weeks from kickoff to story-ready data, with TrendCandy managing strategy, survey design, fieldwork, analysis, and story development.
What does a TrendCandy engagement cost?
Projects start at $5,000, with standard engagements commonly ranging from $9,000 to $14,000. The final investment depends on the research scope, respondent requirements, and content package.
What does TrendCandy manage?
TrendCandy manages the process from survey strategy and questionnaire design through respondent recruitment, fieldwork, analysis, and content packaging.
What is the performance guarantee?
TrendCandy guarantees two things: at least 3 paying customers attributed to TrendCandy's services and double content engagement. If those KPIs are not reached, TrendCandy will keep working at no charge until they are reached.
Explore the research system behind the page
See Work and Case Studies, the Research hub, and B2B SaaS survey research. For the educational foundation, read the thought-leadership survey report guide, the sales enablement survey data guide, and the original survey research ROI guide.
For the next category conversation
Make your next category conversation evidence-led.
Bring TrendCandy the question your market needs answered. TrendCandy will help shape the survey angle, audience, and content path.