Polar America
New Research Exposes the Political Gulf Separating Americans
About this Study
TrendCandy Research surveyed a random sample of 1,200 US adults in March 2020 on attitudes and behaviors regarding current affairs and trends in America.
The survey was conducted online in partnership with Lucid, a global leader in online sample and research solutions. Response was modeled after US Census demographic breakouts, and the margin of error is +/- 2.83% at the 95% confidence interval.
Fewer than half of Americans believe the 2020 presidential elections will be fair
Republicans and Democrats equally suspected of voter fraud in 2020
40%
of liberal Americans believe Republicans will cheat
14%
of conservative Americans believe Democrats will cheat
23% of Americans believe the US will one day be a socialist country
More Americans have unfriended someone on social media because of conflicting politics than because a person was making unwanted romantic advances
More Americans have unfriended or unfollowed someone on social media because of conflicting politics than because of:
A real-life argument
Person was selling something
Person's posts weren't interesting
A romantic breakup
Over half of Americans deny that they
Live in a Political Bubble
But 1 in 4 have unfriended someone on social media because of political conflict
Liberals are
8x more likely
than conservatives to prefer liberal news outlets
Conservatives are
4x more likely
than liberals to prefer conservative news outlets
About TrendCandy
TrendCandy conducts survey research to create original ideas that spread.
Thought leadership research generated by TrendCandy has been covered by hundreds of media outlets, including Bloomberg, Business insider, CNBC, CNN, Entrepreneur, Forbes, Fortune Harvard Business Review, Inc Magazine, TechCrunch and Time.
Brands like SAP, Disney Resorts, Audible, 3M, Meredith Media, Ancestry and Pinterest use insights from TrendCandy to create conversations, advance relationships, and win a greater share of the future.