# TrendCandy

> Done-for-you original survey research for B2B SaaS & Cybersecurity brands. TrendCandy designs and fields original surveys and turns them into content, PR, and AI-search citations (AEO). From $5k all-in, most projects ship in 2–3 weeks.

## Core pages
- [Home](https://trendcandy.io/): what TrendCandy does, the research method, client results, and featured original research.
- [Work + Case Studies](https://trendcandy.io/work): client outcomes from original survey research (press pickups, #1 lead-gen campaigns, category-defining reports), each linked to the published asset, plus the featured Workvivo case study.
- [Research Hub](https://trendcandy.io/research-hub): original TrendCandy survey research on AI search (AEO), B2B buying, and the original-data advantage.
- [Blog](https://trendcandy.io/blog): field notes on original B2B research, AEO / AI-search citations, and content strategy.

## Research reports
- [The Invisibility Crisis](https://trendcandy.io/research-hub/invisibility-crisis-26): why 71% of B2B brands are missing from AI answers, from a survey of 512 B2B SaaS & Cybersecurity marketing leaders.
- [The State of B2B Cybersecurity Marketing](https://trendcandy.io/research-hub/state-of-b2b-cyber-marketing-26): how security marketers earn trust in a category built on skepticism.
- [AEO Benchmarks: How Buyers Use AI Search](https://trendcandy.io/research-hub/aeo-benchmarks-26): how B2B buyers research in ChatGPT, Perplexity, and AI Overviews — and what gets cited.
- [The Original Data Advantage](https://trendcandy.io/research-hub/original-data-advantage-25): proof that brands publishing original research outperform opinion content on engagement, links, and pipeline.

## Blog posts
- [Original research for B2B marketing: a field guide](https://trendcandy.io/blog/be-the-source-not-the-echo): how B2B brands stop echoing the market and become the cited source.
- [The AEO playbook: getting cited by ChatGPT, Perplexity & AI Overviews](https://trendcandy.io/blog/aeo-playbook-2026): how a B2B brand gets cited by AI search engines.
- [Anatomy of one survey that became a year of content](https://trendcandy.io/blog/one-survey-year-of-content): turning a single survey into a year of content, PR, and sales assets.
- [Why security buyers distrust you — and how data fixes it](https://trendcandy.io/blog/trust-in-cybersecurity-marketing): earning cybersecurity buyer trust with original data.
- [How to write a stat that travels](https://trendcandy.io/blog/stat-that-travels): what makes a survey statistic get shared, cited, and linked.
- [Can you measure AEO? A measurement framework that works](https://trendcandy.io/blog/measuring-aeo): how B2B marketers measure AI-search visibility.

## Contact
- Email: hello@trendcandy.io