Featured Speaker

Justin Ethington

The B2B Thought Leadership Playbook​ 

How to project authority by sharing original survey research on industry trends

No one will buy from you until they buy into you.

 

This is why thought leadership is the new marketing competitive advantage.

In this 30-minute presentation for B2B marketers, you’ll learn the insider content-marketing playbook that brands like SAP, Adobe, Qualtrics, TD Ameritrade and Audible use to find leads, earn media coverage and build brand authority on a massive scale.

PRESENTS > 
Author of

Building B2B Thought Leadership: 7 Steps to Success

JUSTIN'S RESEARCH HAS BEEN FEATURED IN

About Justin

FEATURED SPEAKER
B2B MARKETING AUTHOR
THOUGHT-LEADERSHIP EXPERT
PATENT HOLDER
SURVEY METHODOLOGY PRO
ADVISOR TO
SAP
ADOBE
AUDIBLE
INTERCOM
PINTEREST
QUALTRICS
TD AMERITRADE
MEREDITH MEDIA
THE WALT DISNEY COMPANY

TOPICS COVERED IN THE PRESENTATION

7 Steps to Data-Backed Content

PRACTICAL INSTRUCTIONS ON HOW TO PRODUCE SURVEY DATA FOR CONTENT & PR

Packaging Thought Leadership

HOW TO ORGANIZE, BREAK-UP, AND PRESENT YOUR RESEARCH FOR MAXIMUM IMPACT

Stop Selling, Start Conversations

WHY YOU LOSE TRUST THE MOMENT YOU START TO PITCH

Keys to Creative Research

HOW TO USE HOOKS, GAPS AND TRIBES TO MAKE RESEARCH IRRESISTIBLE 

Making Research that's Trusted

HOW TO DESIGN RESEARCH THAT JOURNALISTS, BUYERS, AND INFLUENCERS WILL TRUST

Building Campaigns With Data

HOW TO BUILD MULTIPLE CONTENT AND PR CAMPAIGNS USING ONE SURVEY 

Justin @ Avalaunch Google Day

Justin Ethington Video Google Day.jpg