The B2B Thought Leadership Playbook
How to project authority by sharing original survey research on industry trends
No one will buy from you until they buy into you.
This is why thought leadership is the new marketing competitive advantage.
In this 30-minute presentation for B2B marketers, you’ll learn the insider content-marketing playbook that brands like SAP, Adobe, Qualtrics, TD Ameritrade and Audible use to find leads, earn media coverage and build brand authority on a massive scale.
Building B2B Thought Leadership: 7 Steps to Success
B2B MARKETING AUTHOR
SURVEY METHODOLOGY PRO
THE WALT DISNEY COMPANY
TOPICS COVERED IN THE PRESENTATION
7 Steps to Data-Backed Content
PRACTICAL INSTRUCTIONS ON HOW TO PRODUCE SURVEY DATA FOR CONTENT & PR
Packaging Thought Leadership
HOW TO ORGANIZE, BREAK-UP, AND PRESENT YOUR RESEARCH FOR MAXIMUM IMPACT
Stop Selling, Start Conversations
WHY YOU LOSE TRUST THE MOMENT YOU START TO PITCH
Keys to Creative Research
HOW TO USE HOOKS, GAPS AND TRIBES TO MAKE RESEARCH IRRESISTIBLE
Making Research that's Trusted
HOW TO DESIGN RESEARCH THAT JOURNALISTS, BUYERS, AND INFLUENCERS WILL TRUST
Building Campaigns With Data
HOW TO BUILD MULTIPLE CONTENT AND PR CAMPAIGNS USING ONE SURVEY